Glossary A-Z

Glossary Terms Starting With C

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9 terms

A canonical URL is the representative URL for a set of duplicate, near-duplicate, or variant pages.

Citation quality is the usefulness and trustworthiness of the sources an AI answer cites for a claim, recommendation, or comparison.

Citation tracking is the recurring record of which sources AI answer systems cite for a prompt set, topic, category, or brand.

Click-through rate, or CTR, is clicks divided by impressions for a result, page, query, or property in a reporting context.

Clicks are counts of users selecting a result or link from a Google surface to visit a site or page, as reported in Search Console.

A content gap is an unanswered or under-served user task within a topic, search journey, or answer surface.

Core Web Vitals are Google's current core user-experience metrics for loading performance, interaction responsiveness, and visual stability.

Crawlability is the ability of a search engine crawler to discover and access a page or file.

Crawling is the process search systems use to fetch pages and discover links.