AEO
AEO means answer engine optimization, the practice of making content easy for answer systems to understand, extract, and return as a direct response.
Glossary A-Z
Glossary A-Z Index
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All terms
67 published terms
A
AI Answer Visibility
AI answer visibility is how often and how well a brand, source, or claim appears inside generated answers.
AI Answer
An AI answer is a generated response that summarizes, recommends, compares, or explains information for a user prompt or search query.
AI Citation
An AI citation is a visible source reference that an AI search or answer system attaches to a generated response, source panel, or linked answer element.
AI Search Visibility
AI search visibility is the presence, prominence, accuracy, and citation strength of a brand across AI search and answer systems.
AI SEO
AI SEO is the extension of SEO practice to AI answer surfaces where brands are mentioned, cited, summarized, or recommended.
AI Share of Voice
AI share of voice is a comparative visibility metric that shows how often a brand appears relative to competitors across a defined AI answer prompt set.
AI Visibility
AI visibility is the observable presence, prominence, accuracy, and source support of a brand, product, expert, or page inside AI-generated answers.
Alt Text
Alt text is alternative text that describes a meaningful image when the image cannot be perceived visually.
Answer Engine
An answer engine is a search or assistant system that returns a synthesized answer instead of only presenting a list of links.
Answer Monitoring
Answer monitoring is the recurring process of collecting AI answers for known prompts and reviewing mentions, citations, competitors, and accuracy.
Answer Surface
An answer surface is any interface where a user receives a synthesized answer instead of only a list of links.
Average Position
Average position is a Search Console metric describing the average topmost position of a site's result across the queries, pages, dates, and filters included in a report.
B
Breadcrumb
A breadcrumb is a navigation trail that shows where a page sits within a site's hierarchy.
C
Canonical URL
A canonical URL is the representative URL for a set of duplicate, near-duplicate, or variant pages.
Citation Quality
Citation quality is the usefulness and trustworthiness of the sources an AI answer cites for a claim, recommendation, or comparison.
Citation Tracking
Citation tracking is the recurring record of which sources AI answer systems cite for a prompt set, topic, category, or brand.
Click-Through Rate
Click-through rate, or CTR, is clicks divided by impressions for a result, page, query, or property in a reporting context.
Clicks
Clicks are counts of users selecting a result or link from a Google surface to visit a site or page, as reported in Search Console.
Content Gap
A content gap is an unanswered or under-served user task within a topic, search journey, or answer surface.
Core Web Vitals
Core Web Vitals are Google's current core user-experience metrics for loading performance, interaction responsiveness, and visual stability.
Crawlability
Crawlability is the ability of a search engine crawler to discover and access a page or file.
Crawling
Crawling is the process search systems use to fetch pages and discover links.
D
Dofollow
Dofollow is an informal SEO label for a normal crawlable link without qualifying relationship values such as nofollow, sponsored, or UGC.
Domain Rating (DR)
Domain Rating, often abbreviated as DR, is an Ahrefs metric that estimates the relative strength of a website's backlink profile.
E
E-E-A-T
E-E-A-T means Experience, Expertise, Authoritativeness, and Trustworthiness as quality-evaluation concepts for content and source credibility.
G
Generative Engine
A generative engine is an AI-powered system that synthesizes information into an answer rather than only listing documents.
GEO
GEO means generative engine optimization, the practice of improving how a brand, product, source, or claim appears inside AI-generated answers.
H
Helpful Content
Helpful content is content made primarily to satisfy people with useful, reliable, original information rather than to manipulate search rankings.
Hreflang
Hreflang is a signal that tells search engines about language or regional variants of equivalent pages.
HTTP Status Code
An HTTP status code is the numeric response a server returns to explain what happened when a URL was requested.
I
Image SEO
Image SEO is the practice of making images discoverable, useful, accessible, and contextually clear for users and search systems.
Impressions
Impressions are exposure counts that show how often a link or result for a site was seen or counted in a Google surface, depending on the report and result type.
Indexing
Indexing is the process of storing and organizing discovered content so it can be considered for search results.
Internal Linking
Internal linking is the use of links within a site to connect related pages and expose paths for users and crawlers.
J
JavaScript SEO
JavaScript SEO is the practice of making JavaScript-rendered content discoverable, renderable, linkable, and understandable to search systems.
K
Keyword Research
Keyword research is the process of finding and prioritizing search terms that match audience demand, user intent, and page purpose.
L
Landing Page
A landing page is the first page a visitor lands on when arriving at a website from search, referral, direct navigation, paid campaigns, or another channel.
LLMO
LLMO means large language model optimization, the practice of making a brand, source, or answer easier for LLM-powered systems to understand, verify, and reuse.
Long-Tail Keyword
A long-tail keyword is a more specific search phrase that usually maps to a narrower user task.
M
Meta Description
A meta description is HTML metadata that summarizes a page and can be used as one source for search snippet text.
Meta Robots
Meta robots directives tell compliant search crawlers how to index or display a specific page.
Mobile-Friendly
Mobile-friendly content works well for users on mobile devices while preserving meaningful content, metadata, links, and usability across mobile and desktop experiences.
N
O
Organic Search
Organic search is unpaid discovery through search result pages and search features.
P
Page Experience
Page experience is the overall quality of the experience a page provides to users, including performance, mobile usability, secure access, interruption control, and main-content clarity.
Primary Keyword
A primary keyword is the main search phrase or query theme a page is designed to satisfy.
Prompt Tracking
Prompt tracking is the recurring collection and comparison of AI answers for a defined set of prompts.
R
Redirect
A redirect sends users and crawlers from one URL to another URL.
Rich Result
A rich result is an enhanced search result appearance that can show additional visual or structured information.
Robots.txt
A robots.txt file gives crawler access rules for parts of a site.
S
Schema Markup
Schema markup is structured data that uses a vocabulary such as Schema.org to describe page entities and properties.
Search Intent
Search intent is the task or need behind a query, such as learning, comparing, buying, or troubleshooting.
Search Query
A search query is the text or voice input a user gives to a search system.
SEO
SEO means search engine optimization, the practice of making useful web content easier for search engines to discover, understand, and surface for relevant queries.
SERP Feature
A SERP feature is a search result element beyond a standard organic blue-link listing.
Sitemap
A sitemap is a file that lists important URLs and metadata to help search engines discover content.
Snippet
A snippet is the descriptive preview text or excerpt shown for a search result.
Source Attribution
Source attribution is the visible or reviewed connection between an AI answer claim and the source that supports it.
Structured Data
Structured data is machine-readable markup that describes entities, properties, and relationships on a page.
T
Thin Content
Thin content is a page that does not substantially satisfy a user task because it is shallow, duplicative, generic, outdated, or created mainly to capture traffic.
Title Link
A title link is the clickable title text that a search system displays for a search result.
Title Tag
A title tag is the HTML title element that names a page for browsers, bookmarks, and search systems.
Topic Cluster
A topic cluster is a group of related pages organized around a central subject and connected through useful internal links.
Topical Authority
Topical authority is the perceived depth, reliability, and usefulness of a site across a subject area.
U
URL Structure
URL structure is the organization and naming pattern of URLs across a site.